I went to lunch with my friend Deborah Crimes owner of Lessons from Abroad. We
met
at my favorite restaurant, Ledo's, for a delicious pizza, salad, and business
conversation.
We chatted about the importance of growing personal skills useful for business.
We talked about the importance of professional exposure: using press releases,
marketing tools, seminars, etc. Then we talked about personal [...]
Archive of posts filed under the Marketing category.
You’re not serious
Business check-up
A wise friend posted this weekend, in Twitter, “Treat
your business as your #1 customer.” Now, I’m not sure if that is Mia’s original
thought, but it was quite timely for me.
Once a quarter, Esther Fleming and I set aside a weekend
to work on our businesses. We call them,
If I Only Had A Weekend (IIOHAW). Our [...]
Six degrees of separation
Have you ever played the Six Degrees of Separation game?
The idea is that we are all somehow connected by as few as six people. My
friend Angela and I were marveling at the number of people I know that she
knows, and these are people who we didn’t even know that the other knew. Sorry, that [...]
Member networks
Nonprofit organizations are only as strong as their members. So, questions you should ask yourself as you start your nonprofit: Who’s benefiting from your organization’s mission? How do you keep lines of communication open among your members? What questions do they have that others may be able to answer? Consider creating an environment, such as [...]
Ten ways to get free publicity for your nonprofit
A marketing plan is a necessary part of almost any business planning process. There are many marketing techniques available that are free, and as a nonprofit, you may find these strategies very doable. So if your marketing budget is pretty much non-existent, there are many ways to increase your visibility to attract more members or [...]
Creating Press Releases
Creating Press Releases
This isn’t necessarily a nonprofit specific topic, yet it is quite relevant. Press releases are an excellent source of marketing, and have the potential to connect you to the people you are trying to reach through your community work.
There are several great web resources that you can use to guide [...]
A visit to your local library just may land you a nice grant
The local library should be the first place a new Executive Director makes a second home. There you have access to knowledgeable individuals and a plethora of resources at your finger tips. All for the low cost of FREE.
Visit your local library and start researching grants for your organizations type. If you are not sure [...]
What importance does the business plan have in grant funding?
The business plan is the foundation for what you are starting; it gives you direction as to where you are taking your organization and it gives you milestones to measure your progress. The other very important thing about a nonprofit organization’s business plan is that you can use it for grant review as well.
Included within [...]
